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豬場(chǎng)車(chē)間通風(fēng)設(shè)備:vib venu why modern hotel names are often s

Blu came about in 2009, after airline SAS withdrew from a partnership with Radisson.

Malaysia-based Tune Hotels provides "five-star beds at a one-star price."

Death by lethal injection was the most common form of capital punishment employed in Texas.
? Flickr/ Ken Piorkowski
Texas Nearly Runs Out of Lethal Drugs as More Executions Scheduled
The measure which was passed by 18 to 10 is expected to be further reviewed by Utah Governor Gary Herbert. The governor has the right to veto the bill.

According to parent company Jumeirah Hotels & Resorts, it's designed to give travelers "the freedom to write their own story, their own narrative, to build their own scene."

Blu and Red

Adding to the medley of avant garde brands, Germany's Steigenberger Hotel Group's Amsterdam hotel Jaz in the City will open in September, with others scheduled to follow.

This file photo shows the firing squad execution chamber at the Utah State Prison in Draper, Utah. Utah's Gov. Gary Herbert will not say if he'll sign a bill to bring back the firing squad but does say the method would give Utah a backup execution method.

Political Motive Behind US Utah Bill to Restore Firing Squad Execution

? AP Photo/ Trent Nelson, Pool, File
(updated 22:11 12.03.2016)
The Death Penalty Information Center called the bill to return to firing squads as a form of execution in the US state of Utah "political statement".

But more recently, he says, "the naming process has evolved from an off-the-cuff process into something far more systematic."

Color is also key to hotel operator Carlson Rezidor, which is hueing (sic) toward Red and Blu.

Dieter also noted that even if Utah fully enacts the bill, it will be reviewed in court for months or even years. "It could very well be struck down, especially if lethal injections are being carried out in other states, thus showing there is another more humane alternative," he added.

"We wanted to replace SAS with an equally short name," says Rose Anderson, vice president of branding for the Carlson Rezidor Hotel Group.

"Thanks to social media, millennials are the first global generation," says Dr. Donna Quadri-Felitti, academic chair of New York University's School of Professional Studies Tisch Center for Hospitality and Tourism.

The group has more than 40 properties worldwide, including five in London.

Carlson Rezidor recently announced a new Red brand that will, according to Anderson, "build on the Blu concept and further leverage Radisson's brand awareness."

This file photo shows the firing squad execution chamber at the Utah State Prison in Draper, Utah.
? AP Photo/ Trent Nelson, Pool, File
Utah Firing Squad Execution Proposal Step Backward - US Civil Rights Group
MOSCOW (Sputnik), Anastasia Levchenko — The bill to return to firing squads as a form of execution in the US state of Utah is a political move to show that the state will not abolish the death penalty just because of opposition by lethal drugs producers, the Death Penalty Information Center told Sputnik on Thursday.

Jaz in the City is playing in Amsterdam come September.

來(lái)源：Sputnik 更新時(shí)間：2016-03-12 21:34:48 分類：News 關(guān)鍵詞：firing,squad,Death,Penalty,Information,Center,United,States

瀏覽原文:

So blue or bleu became Blu, a trademarkable spelling.

The explosion of social media also has a starring role in the name game.

There's a good reason those four vertical bars are off-kilter.
There's a good reason those four vertical bars are off-kilter.

Last year, InterContinental Hotels Group (IHG) rolled out EVEN, a new brand cultivated for the growing wellness-minded audience, with two properties in the United States.

(CNN)Milan has Moxy, while much of Europe is painted Blu.

Look to millennials and psychographics -- the study of personality, attitudes, interests and lifestyles.

It may explain why Venu and Vib are missing an "e."

Venu is a just-announced lifestyle brand, launching its first property in Dubai in 2017.

It makes sense, then, that a travel company with a musical name would attempt to strike a global chord.

You can't explore the hospitality industry's desire to appeal to the millennial mindset without nodding to W Hotels by Starwood.

The four vertical bars of the logo are off-kilter, while the EVEN letters are composed on a flat horizontal line, representing the brand promise of helping guests stay in balance.

The brand now seems to have been ahead of its time with hotels that opened in pre-social media 1998.





Some in its management group were previously senior executives in the music business.

Journalist Laura Powell started covering the travel industry for CNN in the 1980s. Her focus is on international travel news and trends. Read more of her work at . Twitter: @dailysuitcase.

For social media purposes, the number of characters in a name counts.

After the split, Radisson SAS, a collection of European design hotels, needed a new name.

"And since this generation is so enamored with texting and tweeting, hotels really have to think how names will play in the new media world."

The change of spelling from moxie to Moxy achieved that.

"The odder the name, the less likely someone has already captured it," says Cornell professor Dev.

"Hotel companies are lazering in on consumer needs by using psychographic data in a big way," says Matthew Von Ertfelda, Marriott's vice president for insight, strategy and innovation.

Within the United States, only 32 states out of 50 allow capital punishment. Thirty-five executions were carried out in the United States in 2014, according to the Death Penalty Information Center. Nine prisoners are on death row in Utah at present.

The letter that started it all

Millennials driving the trend

"We incorporated a bright persimmon red in the design and the logo, in order to reflect the (Vib) brand's bold personality," says Lew.

According to Chekitan S. Dev, a professor at the Cornell University School of Hotel Administration, hotels traditionally have been named after an owner or a place.

"That's important in terms of intellectual property protection."

And then there's the vibrant Vib and a new venue, Venu, soon arriving in Dubai.

According to Steigenberger Hotel Group, coming Jaz in the City properties will be "hip and happening hotels" that "move to the rhythm of today's curious global traveler" who has a "desire to embrace authentic experiences in a city hotel."

On Tuesday, the Utah legislature passed a bill that would allow executions to be carried out by firing squads if lethal injection drugs are not available. The move comes amid drugs manufacturers either having stopped producing the necessary chemicals or prohibiting their use for the death penalty.

Moxy, the new Marriott partnership with IKEA, is going after "a sassy, determined, individualistic consumer," according to Marriott's Von Ertfelda.

According to Von Ertfelda, senior creative director Maria Rezende-Heiston selected hot pink for the Moxy logo to "appeal to those who aren't afraid to express themselves" while using a "curved font to convey a sense of rhythm, fluidity and independence."

Radisson Blu was introduced in 2009. Instead of using blue or bleu, the company opted for a trademarkable spelling.
Radisson Blu was introduced in 2009. Instead of using blue or bleu, the company opted for a trademarkable spelling.

Spelling is often set into an uncommon form to retain meaning while being trademarkable.

So what's behind this influx of idiosyncratic hotel names, replete with misspellings and unexpected word usages?

But another reason for purposeful misspellings may be legal.

The state banned execution by firing squads in 2004. The reason behind the move was to put an end to "spectacles with media and curiosity seekers" that executions used to turn into, the executive director of the Death Penalty Information Center explained.


Political Motive Behind US Utah Bill to Restore Firing Squad Execution / Sputnik International

Political Motive Behind US Utah Bill to Restore Firing Squad Execution / Sputnik International

"At the same time, though, our lawyers noted the name had to be 'ownable and trademarkable.'"

W's target customer was a fashionable, high-energy individual -- someone who'd now likely be described as having a millennial psychographic.

Hence Vib, which is derived from "vibrant."

"It is only because the state wants to assert that it will not back down on executions solely because of the restrictions on lethal injection drugs. The bill to allow the firing squad is largely a political statement and is unlikely to result in widespread use of this method," Richard Dieter, executive director of the non-profit organization Death Penalty Information Center, told Sputnik.

Psychologists say the millennial psychographic is made up of independent-minded, adventurous individuals in search of new experiences.

Firing squads are usually composed of volunteers, often with a background in law enforcement and with expertise in firearms, Dieter explained.

But there's nothing random about them.


"At the same time, we were looking for a word with positive worldwide connotations ... and blue is the world's favorite color."

"We liked using blue from the old SAS logo, because it brought in the heritage of the former brand.

EVEN increases the odds of a good night's sleep, while Tune is in harmony with scaled-down budgets.

Cornell's Dev says Starwood further imbued the brand with meaning by using words like witty, warm and welcoming in its advertising and marketing material.

Brands of the 21st century need to have handles that resonate in the global, online world, say the pros.

Reinstating firing squads is considered to be a "reversion back to a method of execution that the state had abandoned and that no other state has adopted," Dieter said.

Best Western's new hotel entry, called Vib, is pronounced "vibe."

Vib? Venu? Why modern hotel names are often short, vague and misspelled - CNN.com

Vib? Venu? Why modern hotel names are often short, vague and misspelled - CNN.com

Starwood defined the brand by adding its "Whatever, Whenever" tagline to the simple W logo.

Four months to choose name

Pick a noun, any noun

Color also plays a big part in hotel branding.

Vib -- short for Vibrant -- is Best Western's attempt at a hip new offering.
Vib -- short for Vibrant -- is Best Western's attempt at a hip new offering.

Hospitality brands are crafting their marketing strategies accordingly.

9. Hotel names - EVEN
7. Hotel names W Bangkok
2. Hotel Names Tune King's Cross London
Hotel logics
1. Hotel names Jaz in the City

Story highlights



    More than 15 years later, the W Hotel brand has more than 70 properties open or in development worldwide.

    These statements begin to make sense once you realize that they're all the names of modern hotel brands.

    來(lái)源：Cnn 更新時(shí)間：2016-03-12 14:40:37 分類：Travel 關(guān)鍵詞：...

    "EVEN expresses the desire for the balance travelers are seeking," says IHG spokesperson Sarah-Ann Soffer.

    The squad consists of five members, and one of the rifles contains a blank rather than a bullet, so that the responsibility for actually causing the death is defused.

    "We tried to come up with names that celebrated individuality, while also connoting a vibrant spirit," says Dick Lew, a partner at Houston-based Acumen Design, a branding firm brought in to hone the name and the image.

    瀏覽原文:

    In need of spell check?

    Spelling is often sacrificed in the quest for brevity.

    "Naming Moxy was a four-month process involving a great deal of brainstorming," says Von Ertfelda. "Once we came up with it, we knew we had a name with emotional resonance that hit a global sweet spot.

    New brands are also being dubbed with what may seem to be random nouns.

    "Starwood was the first hotel company to look directly at the customer as it evolved a new brand," says Paul James, global brand leader of W Hotels Worldwide, St. Regis and The Luxury Collection.

    The first Moxy opened at Milan's Malpensa Airport in September and more are coming in Europe this year.

    In its logo, specific colors were chosen to represent elements of nature.

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